Instead of walking into a store, browsing a catalog, or scanning the web for your favorite brands, imagine being able to shop just like you’d identify a song with the music discovery app Shazam — on demand, whenever, and wherever you’re located. That’s the vision behind the interactive shopping app Capsule.
The e-commerce world has seen this concept before. In 2019, Amazon unveiled StyleSnap, an AI-driven tool that matched fashion photos users uploaded with products on its site. Brands like Asos, Wayfair, and Target have launched similar tools that rely on computer vision and deep learning algorithms to identify styles, shapes, and patterns from pictures.