Since Charles Leclerc entered Formula 1 in 2018, the Scuderia Ferrari driver has quickly cemented himself as one of the most popular drivers on the grid. With seven years spent racing for the Italian Constructors, he’s long been hailed by the team and its fan base, the Tifosi, for bringing back the glory days.
Off the track and over the years, Charles followed in his now-teammate Lewis Hamilton’s footsteps by experimenting in the fashion space. He’s been spotted donning brands such as Brunello Cucinelli, Off-White and Giorgio Armani — he was named a global brand ambassador for Puma in October 2024.
Leclerc said in an interview for the cover of WWD’s special Miami Grand Prix Weekend issue: “I love fashion. It’s still a world that fascinates me, that I am learning about and that I really enjoy. I’m getting to know a lot more about fashion now. And it’s a way to express yourself without speaking, and this is really the way I like to look at it.”
Playing a supporting role in Leclerc’s continued presence among the best dressed on the grid is Carlotta Constant, a former style editor of British Vogue and GQ who’s now made her way as a freelance stylist.
With a growing number of commercial brand partnerships inked and millions of eyeballs on him on social media — 21 million followers on Instagram; 4.3 million on TikTok and more than 3.6 million on X, the driver and his team turned to Constant. She was brought on for projects including Chivas Regal, Bang & Olufsen, APM Monaco, Peroni and for the launch of his creative studio, Sidequest.
Leclerc previously told WWD that “Carlotta…really changed the way I see fashion and how I can express myself with what I wear. I really enjoy it — the process of going through my personality and what I felt I was comfortable with. We went through that process and now she helps me to express myself the best way possible with the way I dress. It’s really nice.”