The awards recognised two Woolworths bakery products made with the company’s Wise Wheat, a product of 20 years of research and development by CSIRO in partnership with Limagrain and GRDC, and bred by Australian Grain Technologies (AGT).
Partnering with Woolworths, the awards went to:
- Woolworths Wise Wheat Hi Fibre Seeded Rolls (winner in the Bread Roll category).
- Woolworths Wise Wheat Hi Fibre White Loaf (winner in the White Bread category).
“We’re proud to partner with Woolworths to bring naturally grown Wise Wheat to Australians through award-winning bakery products,” said Allied Pinnacle chief executive officer David Pitt.
According to Allied Pinnacle, Wise Wheat delivers six times the fibre of standard wheat flour while maintaining taste.
The Healthy Food Guide Awards highlight supermarket products that provide health benefits while retaining taste and convenience, judged by a panel of nutrition experts.
“We’re proud to work with Allied Pinnacle to bring better nutrition to more Australians and thrilled to see these products recognised for delivering both health and great taste,” said Woolworths merchandise manager bakery Donald Keith.