Landmark Group’s Max Fashion has appointed Sumit Chandna as Chief Executive Officer of Max at Lifestyle International Pvt Ltd. The appointment marks a strategic move as the company focuses on consolidating its scale, enhancing consumer engagement, and sharpening private-label positioning in one of the country’s most competitive retail categories.
Chandna, who previously served as Deputy CEO at Max, has already played a significant role in shaping the brand’s recent commercial and consumer strategies. His career spans leadership stints at Bata, Aditya Birla Retail, Hypercity, and Shoppers Stop, bringing expertise across retail formats from fashion to grocery.