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Demure. What used to be just a word that described a reserved, modest and shy woman has now become one of the internet’s latest buzzwords — and, in our case — fashion trends. Originally started by Jools Lebron, the word means the definition but in a sarcastic tone. For fashion, it correlates to fashion finds and styles that make you feel and look like a lady who can tip-toe the line of being chic while also having a bit of mystery to yourself!